Ph.D. Business Administration

| Ph.D. (Home) | Ph.D. Program | Admissions | Financial Assistance | FAQs |

Ph.D. Business Administration-Marketing Field of Specialization

Coordinator : John B. Ford (jbford@odu.edu)

Faculty Profiles

Core Faculty for Marketing

The following professors work together to provide the very best educational experiences for Ph.D. students in Marketing:(See their faculty websites for more information concerning their interests and research.)

·John B. Ford, Ph.D., University of Georgia

·Myron Glassman, Ph.D., University of Illinois

·Mahesh Gopinath, Ph.D. , University of Michigan

·Kiran Karande, Ph.D., University of Houston

·Yuping Liu, Ph.D., Rutgers University

·J. Taylor Sims, Ph.D., University of Illinois

·Anusorn Singhapakdi, Ph.D., University of Mississippi

·Leona Tam, Ph.D., Texas A & M

Marketing Curriculum

FIRST YEAR

FALL

BUSN 800 International Business Seminar (3 hrs)
DSCI 700 Linear Methods for Business Decisions(1 hr)
DSCI 711 Multivariate Statistical Methods for Business (3 hrs)
MKTG 801 Marketing Theory Seminar (3 hrs)

SPRING

DSCI 712 Advanced Statistical Models in Business Research (3 hrs)
MKTG 826 Seminar in International Marketing Strategy (3 hrs)
MGMT 821 Seminar in International Management (3 hrs)

Foreign language requirement must be completed during summer of the first year.

SECOND YEAR

FALL

MKTG 803 Seminar in Consumer Behavior (3 hrs)
MKTG 813 Fundamentals of Survey Research (3 hrs)
FIN 862 Seminar in International Finance (3 hrs)

SPRING

MKTG 802 Seminar in Marketing Concepts and Issues (3 hrs)
MKTG 827 Seminar in Marketing Strategy (3 hrs)
MKTG 814 Seminar in Advanced Marketing Methodology (3 hrs)

Note: International Comprehensive Examination to be taken at the end of Spring Semester in the second year of the program.

Field Comprehensive Examination to be taken at the end of the Summer Semester in the second year of the program

THIRD YEAR

*MKTG 895 Selective Topic (3 hrs)

Work on dissertation research (total of 18 credits of MKTG 899 required to graduate)

*Advanced doctoral level statistical/research methods course (3 hrs) can substitute for MKTG 895.