Dr. John B. Ford
Department of Business Administration/Marketing
2117 Constant Hall
757-683-3587
jbford@odu.edu

Rank: Professor

John B. Ford joined the department of Business Administration in 1985. He teaches Ph.D. seminars in the History of Marketing Thought, International Marketing Theory and Marketing Strategy along with M.B.A. courses in the Marketing of Services and Marketing Strategy. His research examines cross-cultural advertising, consumer perceptions and their impact upon purchase behavior and marketing research issues in a cross-cultural context.

Professor Ford received his Ph.D. from the University of Georgia in 1985, his M.B.A. from the University of Georgia in 1983 and his B.B.A. from Yale University in 1971. Before his doctoral studies, Dr. Ford was an International Sales Manager, Stock Broker, Executive Recruiter, and Management Consultant specializing in mergers and acquisitions

Dr. John B. Ford is a Professor of Marketing and International Business in the College of Business and Public Administration at Old Dominion University in Norfolk, Virginia. He specializes in international marketing strategic issues, and his specific interests in research include cross-cultural advertising, consumer perceptions and their impact upon purchase behavior and marketing research issues in a cross-cultural context. He often makes presentations to civic groups on the importance of cultural awareness and sensitivity, dealing with foreign-born employees, and image management, perceptual mapping and brand consistency. He has taught at Universities in England, Japan and New Zealand. He has extensive international experience in Asia and Europe. His work has been published in such academic journals as: Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, Journal of International Marketing, International Marketing Review, Industrial Marketing Management, and Journal of World Business. Dr. Ford’s interest in international marketing goes back to his prior experience as an International Sales Manager. He also worked as a merger/acquisition specialist and as an executive recruiter for a consulting company based in Detroit, Michigan.

Website: http://www.odu.edu/bpa/jbford/