Mahesh Gopinath has been an Associate Professor at the Department of Marketing from Fall, 2004. He teaches a variety of courses, ranging from Principles of Marketing at the Undergraduate level through MBA courses in Marketing Research and Consumer Behavior and PhD courses in International Marketing and Consumer Behavior. His research interests include consumer emotions, cross-cultural issues and different areas of consumer psychology.  He has published a number of papers in journals such as Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Psychology & Marketing, Organizational Behavior and Human Decision Processes, International Journal of Research in Marketing, Journal of Business Ethics and Journal of Behavioral Decision Making.

Professor Gopinath received his M.S. (Social Psychology) and Ph.D. (Marketing) degrees from the University of Michigan, Ann Arbor in 1996.  He also has an MBA (IRMA) and a B. Tech (Electrical- CET) from  India. He previously worked as a faculty at A. B. Freeman School of Business at Tulane University form 1997-2004.

E-mail: mgopinat@odu.edu