Rank: Assistant Professor and Haislip-Rorrer Faculty Research Fellow

Yuping Liu, Ph.D. is Associate Professor of Marketing and Haislip-Rorrer Faculty Research Fellow in the College of Business and Public Administration at Old Dominion University.  She received her MBA and Ph.D. in Management (Marketing Concentration) from Rutgers University in 2002.  Dr. Liu's research focuses on the intersection among marketing, technology, and consumer psychology.  Her main research areas include Internet marketing, loyalty programs, and customer relationship management.  Dr. Liu's publications have appeared in Journal of Marketing, Journal of Advertising, Journal of Advertising Research, and Business Horizons, among others.  More information about Dr. Liu's research can be found on her website at http://www.yupingliu.com.

Since joining Old Dominion University in 2002, Dr. Liu has taught a wide variety of courses including Internet Marketing and Advertising to both undergraduate and MBA students.  She also teaches a doctoral seminar on Current Issues and Topics in Marketing and has served on the dissertation committees of several doctoral students.

Homepage: http://www.yupingliu.com